Yamaha R3 bLU cRU European Cup

The Yamaha R3 bLU cRU European Cup has been designed as the ideal first step for young riders with world championship aspirations. 
The series will be contested at the FIM European rounds of Superbike World Championship exclusively aboard Yamaha's YZF-R3 machine. The Cup will be opened to riders from 12 years old and will be a fully supported series, with riders provided with a race-ready Yamaha YZF-R3, a full riding package including Pirelli tyres, coaching and technical assistance. 

The path for New Racing Generation

We start with kids of six years old, creating a structured sporting path from school to training up to the competitions. 

Opportunity
The real key to success with sponsorship is finding the insights that connect consumers and businesses.

Sponsorship is much more than advertising. Well-conceived sponsorships include an investment in activation.
Sponsorship is as effective in a Business to Business application as a Business to Consumer application.