Supporting the new racing generation

FIM Yamaha R3 bLU cRU World Cup

The FIM Yamaha R3 bLU cRU World Cup has been designed as the ideal first step for young riders with world championship aspirations. 
The series will be contested at the European rounds of Superbike World Championship exclusively aboard Yamaha's YZF-R3 machine. The FIM R3 World Cup will be opened to riders from 14 years old and will be a fully supported series, with riders provided with a race-ready Yamaha YZF-R3, a full riding package including Pirelli tyres, coaching and technical assistance.  

Opportunity
The real key to success with sponsorship is finding the insights that connect consumers and businesses.
Sponsorship is much more than advertising. Well-conceived sponsorships include an investment in activation.
Sponsorship is as effective in a Business to Business application as a Business to Consumer application.